Ford is seeking a buzz for its new performance-oriented Focus ST by giving its fans an opportunity to win a trip to ESPN Summer X Games. This contest named Focus ST Challenge lets customers analyze their driving talents in simulators at auto exhibitions, where they can vie for top lap times and track rivalry through [...]
February 9, 2012
Ford has protested the 2012 Super Bowl ad for Chevrolet Silverado, wherein General Motors directly targets the Ford trucks. This commercial shows that the driver of F150 did not survive an apocalyptic event, while the Silverado drivers did. Lynne Matuszak, Ford’s lawyer has sent a letter to GM demanding to stop airing the ad and [...]
January 28, 2012
Ford Motors has always been promoting slogans that bring the direction of present company to the masses. Now, the company believes that its latest motto will echo well both with employees as well as customers- ‘Go Further’. While this new slogan will be used in different world markets over the next year, the main markets [...]
February 13, 2012
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